The real reason I dislike Apple
It’s not because Apple make bad products. Mostly they don’t, and in any case, anyone can make bad products.
It’s not because they’re overpriced. They are overpriced, but there are plenty of overpriced non-Apple products too.
It’s not even because their fanboys are smug, pretentious gits. Which they are.
It’s because, deep down, Apple is no longer a technology company. They are first and foremost a marketing company. Take this report from yesterday:
“Soon after the first iPads started showing up on Princeton University’s network earlier this month, the university’s network admins noticed strange behavior from Apple’s tablet computer: some iPads kept using an IP address after its DHCP lease ran out.”
Long story short, the iPad software developers made a staggeringly dumb mistake in the networking stack which means it doesn’t correctly implement DHCP, a fundamental networking protocol that was standardised in the god-damned 90’s. This frankly idiotic oversight is exactly what happens when you value your marketing over your product. Apple develop their products in such clandestine conditions that few people get to actually test the stuff before marketing reveal it in a blaze of hype and shove it on sale a few weeks later. The result is that schoolboy errors like this one slip though testing because they only become apparent with normal, everyday use.
Both open source products, and products from real technology companies like Microsoft, do not suffer from this. When Microsoft develops products, they let both partners and members of the public put pre-release versions through their paces for free, months in advance, giving them access to mass-user testing that they could not possibly achieve using only company resources. The result? Better products, but less marketing clout. Everyone who’s in on the beta knows what’s coming. For Microsoft, that’s OK, because it’s more important to have better products.
Not so for Apple. Marketing comes first, and the product comes second. The most depressing thing is that they can (and will) get away with it. They know that their marketing is so good they could almost sell polished turds if they were shiny and added “Sent from my iTurd” to every email you sent. (If they didn’t, how would people know you have one?) Apple are happy to put out inferior products at release, then fix them later. Apple customers won’t even care because they’ve bought into the conceited Apple lifestyle that their marketing department have so lovingly sculpted.
The real losers here? Princeton University’s IT administrators, who have no doubt got stick from iPad owners because they “hate Apple and banned my iPad, just because their network doesn’t work properly”. This is the world we live in, my friends, and it’s people like Apple who make it harder for no good reason.